1. Understand What Investors Want: Investor Psychology 101
Here’s the deal: investors want to make money. Before they care about your slides, background, or even your product, they need to believe that investing in you is going to bring them a return.
Showcasing $$$
- The pitch needs to focus on what matters: the money. If you’re not profitable yet, show them a clear path to get there. Numbers talk, and investors are listening.
Be Prepared
- You’ll be asked tough questions. Be ready to talk about risks, competition, and your financial projections. It’s a big turn-off when the person you’re giving money doesn’t have solid answers for where it’s going.
2. Crafting Your Pitch: Make Every Second Count
You don’t have long to get your point across. Your pitch needs to be tight, engaging, and clear. Remember, every second counts. The investors you want don’t have the time to sit through 30 slides.
Cut To The Chase
- There’s no room for jargon. Avoid getting too technical or overly complicated. Keep it simple and straight to the point—if they don’t get it, they won’t invest.
Give Them a Reason to Care
- Facts and figures are important, but don’t forget to tell the story. Why did you start this business? Why does it matter? When you connect emotionally with your audience, they’re more likely to get on board.
3. Closing Strong: Always Be Closing
Every part of your presentation should be steering towards sealing the deal.
The Ask
- Be specific about how much money you need and exactly what you’re going to use it for. Investors want to know you have a plan.
The Follow-Up
- Don’t leave the meeting without understanding the next steps (are they in or out?)…and of course: say thank you.
Considering raising capital through crowdfunding but not sure about your pitch? Reach out HERE to Title3Funds for insights and guidance on making your pitch unforgettable. Let’s turn those question marks into dollar signs.
