The “Right Swipe” Mentality: Why We (Gen Z) Invests Differently
Because we’ve grown up in a world of massive cultural and financial shifts, Gen Z invests differently than previous generations. We saw our parents ride through the Great Recession, the rise of tech giants, and the explosion of side-hustle culture. We’re also living in a time where social media influencers are launching startups, and everyday people can build empires on TikTok or YouTube. Crowdfunding offers a chance to get in on innovative startups without needing to have thousands of dollars lying around.
The Perfect Match: Finding “Your Type”
When it comes to finding your ideal match, think of crowdfunding opportunities like dating profiles. You’ve got different personalities, goals, and risk levels—so it’s all about doing your research and finding the one that speaks to you.
1. The Bad Boy Startup: Risky, But Exciting
This startup is bold, brash, and doesn’t play by the rules. Maybe it’s trying to disrupt an entire industry or launching a completely new product. Investing here? It’s a thrill, but it comes with high risk. Think of it as dating the bad boy—tons of potential, but are you ready to handle the ups and downs? Something to consider.
Swipe If: You’ve got a high-risk tolerance and love getting in early on edgy, innovative ideas.
Red Flags: Are they all talk and no action? Watch out for startups that promise the world but don’t have a solid roadmap.
2. The Long-Term Relationship Startup: Steady and Reliable
This is your slow-burn investment. It’s a company that’s already showing promise, has a clear vision, and is steadily growing. It may not be flashy, but it’s dependable and could give you solid returns over time.
Swipe If: You’re in it for the long haul and dream of consistent growth.
Red Flags: Just like any relationship, nothing is promised.
3. The Hopeless Romantic Startup: Passion-Driven
This is the startup that wears its heart on its sleeve. Whether it’s focused on sustainability, social impact, or changing the world, it’s all about the mission. Investing here isn’t just about potential profits—it’s about supporting something you believe in.
Swipe If: You want to put your money where your heart is and invest in companies with a deeper purpose.
Red Flags: Are they too focused on the dream and not enough on the logistics ? Don’t get love-bombed! Make sure there’s a solid strategy behind the passion.
Tips For Dating Around In The Crowdfunding Space
Crowdfunding is your chance to “date around”—get a feel for the landscape, check out different industries, and explore a variety of opportunities. The beauty of crowdfunding is that you can start small, make a few different investments, and see which one grows into your ultimate match.
Utilizing Your Social Stalking Skills
We’re already used to sleuthing through profiles before a first date, so use that same energy to dig into a startup’s background, leadership team, and mission before you commit (this is what’s referred to as doing your due-diligence).
Playing the Long Game
Youth gives you time, which means you don’t need to rush. One of the biggest things our parents learned the hard way is that small, consistent investments in the right opportunities can pay off big time. They might have missed the chance to get in early on tech giants like Facebook or Amazon, but Gen Z has a new advantage: crowdfunding. We’re in an era where everyday people 18+ can invest in startups and businesses long before they hit their peak.
Knowing When To Ghost
Not every match is meant to be. Just like you’ve learned to avoid certain types of dates, there are also red flags in crowdfunding investments. Is the company promising returns that seem too good to be true? Are the founders vague about their business model? Are they avoiding tough questions? Trust your instincts. If something feels off, it’s probably time to swipe left and move on to the next opportunity.
Ready to Swipe Right on Crowdfunding?
You’ve already mastered swiping in the dating world, so why not apply those skills to finding the perfect match for your financial future? Date around, tap smart, and remember—it’s all about finding the investment that makes you feel confident, committed, and ready to grow.
